Friday, March 30, 2007
more car stuff!
Yesterday I saw an L.L. Bean branded Subaru Outback, and it reminded me about all the quirky and wonderful co-branding efforts we used to see all the time from automakers. Perhaps best known is the Eddie Bauer Ford Explorer. But don't forget the Trek Volkswagen Jetta, the Kona Ford Focus, the Coach Lexus RX300, and of course, my personal favorite, the Nautica Mercury Villager!
However, some co-branding ideas never officially got off the ground. Fortunately, I have spies in the auto industry - ants with tiny little video cameras which I have strategically placed in the most secretive Detroit board rooms. Using footage from the ant-cams, I was able to piece together a list of co-branding initiatives that never quite made it to production.
However, some co-branding ideas never officially got off the ground. Fortunately, I have spies in the auto industry - ants with tiny little video cameras which I have strategically placed in the most secretive Detroit board rooms. Using footage from the ant-cams, I was able to piece together a list of co-branding initiatives that never quite made it to production.
- Breyer's Vanilla Toyota Camry
- Raid Volkswagen New Beetle
- Depend Undergarments Mercury Grand Marquis
- Viagra Hummer H2
- Greenpeace Toyota Prius
- Dollar General Kia Rio
- Rogaine Chevrolet Corvette Convertible
- Cartoon Network Chrysler PT Cruiser
- Pampers Toyota Siena
- Domino's Pizza Geo Metro
- Clearasil Ford Mustang
- MoveOn.org Subaru Legacy
- Frigidaire Scion xB
- A-1 Towing Dodge Neon
- Wal-Mart Dodge Caravan
- Goldman Sachs Mercedes-Benz S600
- Replica Rolex Jaguar X-Type
