mindless drivel
Friday, March 30, 2007
  more car stuff!
Yesterday I saw an L.L. Bean branded Subaru Outback, and it reminded me about all the quirky and wonderful co-branding efforts we used to see all the time from automakers. Perhaps best known is the Eddie Bauer Ford Explorer. But don't forget the Trek Volkswagen Jetta, the Kona Ford Focus, the Coach Lexus RX300, and of course, my personal favorite, the Nautica Mercury Villager!

However, some co-branding ideas never officially got off the ground. Fortunately, I have spies in the auto industry - ants with tiny little video cameras which I have strategically placed in the most secretive Detroit board rooms. Using footage from the ant-cams, I was able to piece together a list of co-branding initiatives that never quite made it to production.
 
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